A home is the biggest investment most people will ever make, and as such Canadians look to their mortgage professionals for far more than just a good interest rate, but for sound financial advice and consultation. Mortgage brokers in particular are expected to provide customers with options, help through a sometimes complicated process, competitive mortgage products, recommendations on product details and lenders, and in general a high level of customer service. The mortgage broker channel in Canada has established itself as a trusted source for mortgages, but one that is not well understood by many Canadians.
This report details the economic mindset of Canadian consumers, the type of consumer who tends to choose a mortgage broker, the reasons for choosing or not choosing a mortgage broker, expectations of service, mortgage feature priorities, and many more consumer insights. In addition, findings from our industry survey will shed light on issues such as employment satisfaction, broker/lender relationship, profitability and compensation structure, and more.