Valentine’s Day can be a divisive holiday. While many consumers look forward to spending on their Christmas gifts and events, by comparison Valentine’s can have the ring of a cash grab – much like Boss Appreciation Day, which is, apparently, also a thing. Despite that resentment, it’s still pretty common for significant others (or contenders!) to go way over the top on Valentine’s — especially now that their efforts will be broadcast onto Instagram.

As consumers have become savvier, they’ve also become active in cutting down frivolous spending around holidays. We surveyed a diverse group of Canadian consumers to find out if this Hallmark holiday is still worth the splurge. It turns out that even as a nation of romantics, we’re far from financially hopeless.

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Source:  Jeffrey Schwartz Headshot

Executive Director, Consolidated Credit Counseling Services of Canada