Valentine’s Day can be a divisive holiday. While many consumers look forward to spending on their Christmas gifts and events, by comparison Valentine’s can have the ring of a cash grab – much like Boss Appreciation Day, which is, apparently, also a thing. Despite that resentment, it’s still pretty common for significant others (or contenders!) to go way over the top on Valentine’s — especially now that their efforts will be broadcast onto Instagram.
As consumers have become savvier, they’ve also become active in cutting down frivolous spending around holidays. We surveyed a diverse group of Canadian consumers to find out if this Hallmark holiday is still worth the splurge. It turns out that even as a nation of romantics, we’re far from financially hopeless.
Click on this link for the complete Huffington Post article: http://www.huffingtonpost.ca/jeffrey-schwartz/canada-valentines-day-_b_6673180.html
Source: Jeffrey Schwartz
Executive Director, Consolidated Credit Counseling Services of Canada